Okay, on with the post.
So a few weeks ago I found myself scanning through an old Sports Illustrated from 1980, and I found an excellent ad featuring an old "friend". I meant to write about it, but just haven't had the motivation to do so (as explained above).
I got quite a kick out of it, and hope you do too.

If you have trouble reading the type, it says,
"He's always one step ahead. Listen: 'I love today's western look, right down to the boots. And Dingo knows about the West.' Like OJ Simpson, we mean what we say, and what we say is: Nobody Puts Leather Together Like Dingo."
Wow, where do I begin with this one?
I suppose I'll start with the headline. Yep, you're right, OJ is a dingo. He's about the biggest dingo in the world. And why does he have three legs? Did this come out in his trial? Is this how he was able to get away, because they didn't check the footprint of the third leg? Is that extra leg what made him such a great football player? I feel like these are questions that need answering.
As for the copy, he's always "one step ahead", huh? Well, that was true for the past 13 or so years, but it looks like he started to slow down in those Dingos, because karma finally caught up with him this week. Does OJ always mean what he says? Like when he said that he was going to devote his whole life to finding the person that killed Nicole and Ron, did he mean that? Did he mean that he was going to search every golf course on earth for them? Perhaps that's what he was doing in that hotel room in Vegas a few months ago. Maybe he got a tip that the "real" killer was going to be in that room. Well, in a way, he was right, because he was in that room. Nice work, Juice, you've finally found the killer.
And at what point did he go from these brown Dingo boots to the black Bruno Magli shoes? Did Dingo get mad at him? I'm sure that if they did, they were grateful to not have had bloody Dingo footprints all over the cement. Although, perhaps they would have appreciated the sudden exposure that would have come from it.
I was hoping this ad could answer a few questions, but it seems to have caused me to ask more. But that's okay, it was fun anyway—I quite enjoyed the blast from the past, and hope you did too.
Credit goes to Georgie Boy for providing the Sports Illustrated.
2 comments:
Very topical considering OJ's recent demise. Thanks for the credit.
Old ads rock. You just don't get long copy like that anymore. Even if it does include a murderous liar.
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